This reminds me of a lava lamp metaphor that I created about a year ago to understand programs more as blobs of motivational energy that lose momentum as they rise from the social architecture, hit a technological layer at the top, cool, fall, and influence newly emergent collective action frames while on their way down to the source (collective efficacy?).
These amorphous blobs of emotional energy get recycled in a continual process, leaving a wake of conceptual and practical technological tools like shells on a beach.
That was then. Lately I’ve taken up an interest in meta-metaphors because none of these so-called shells catches my eye. 🙂