Below is the slide deck from a talk I gave.
For a video presentation go here.
For all my videos on complexity go here.
I put together a slide deck on the advantages of adding constructs from evolutionary biology and ecology to traditional evaluation. Adding those constructs is worth the trouble when the focus is on:
Specific topics covered are:
Go here for the slides. UD_EBT_Evaluation_Meeting
For a long time, I have been arguing that if “complexity” is to be useful in evaluation, evaluators’ should focus on what complex systems do, rather than on what complex systems are. This is because by focusing on behavior, we can make practical decisions about models, methodologies, and metrics.
I still believe this, but I’m also coming to appreciate that thinking within research traditions also matters. I’m not advocating a return to a “complex system” focus, but I do see value in adopting the perspectives of people who do research and develop theory in the domain of complexity. And by extension, this is also true for evolutionary biology, another field that I have been promoting as being useful for evaluators.
I posted a longish piece (~3,500 words) on my website with the same title as this post. Section headings are:
I’m always interested in having people point out the error of my ways.
I’m working on the notion that there are circumstances when evaluators should think of programs as species of organisms adapting in an ecological niche. This document contains some preliminary thoughts on that topic. I’m groping toward an article, a series of blog posts, and some YouTube movies. I’m looking for any suggestions anyone might have to help me along.
Inapplicability to Evaluation
One thing I need to be careful about is that evolution is agnostic as to the outcome, it only cares about species viability. We care about goals.
Evolution does not mean “progress” in the sense that we humans think of making life better for people. It’s not hard to imagine a dystopian, but highly sustainable, evolutionarily successful world. (In general, people talk about “sustainability” as if it is an unalloyed good. It’s not. It is neutral with respect to being “desirable” or “undesirable” concerning desired ends. In my business the problem is that systems are too sustainable. You can beat them over the head with data until the cows come home, and still they do not change.)
When is an evolutionary biological perspective needed?
People get turned on when I give my complexity workshops and think that they have to apply principles of complex behavior in everything they do. Hooey. It’s one thing to say there is complex behavior operating. It’s quite something else to say that one has to go to the trouble of dealing with it. There is a large and legitimate need for evaluation of single programs with respect to first-order outcomes. No overwhelming need to deal with complexity there. Ditto evolutionary biology.
Toward the end of Superforecasting: The Art and Science of Prediction, Tetlock has a nice discussion of when incremental forecasting is useful, given the ubiquity of log-linearly distributed rare occurrences that can change the course of events. (See Rumsfeld memo to Bush, Cheney, and Rice.) There is an analogous argument to make about evaluation. If it’s true for evaluation in general, it’s certainly the case for using knowledge of evolutionary biology to shape an evaluation. (Actually I can make a good case that we should only evaluate short-term, proximate outcomes. But that’s another story.)
Also, evolution does not care about whether an organism lives of dies. It cares about whether a species thrives of goes extinct. So applying evolutionary biology to evaluation is only appropriate when that which is being evaluated is a class of programs. It’s the viability of the class that matters, not the individual programs within the class.
How can an evolutionary biological perspective be used in evaluation?
An evolutionary biology perspective can be used in a few different ways.
2) Co-evolution of species and environment: In the U.S. at least, Uber is a great example. It could only exist because the environment was conducive – IT infrastructure, GPS, weaknesses in current taxi services, availability of venture and human capital, and so on. But once the “species” began to thrive, the environment had to adapt to it, e.g. rules about traffic congestion, public conveyance regulations in various cities, dedicated waiting spaces at airports, and so on. Depending on the nature and direction of the adaptation, the species may or may not thrive. (It’s an open question. Uber is losing heaps and gobs of money.)
Birth and extinction
If evaluation is going to take an evolutionary biology perspective, it has to take the concept of species birth and extinction seriously. We care about spurring innovation and stifling ineffective programs.
One very juicy example is the advent of the mail order business, as invented by Sears. This required the establishment of Rural Free Delivery in the late 19th century, high local prices, and a market pull for a broad range of goods. It had a truly profound effect on bringing a variety of goods to a large percentage of the population at lower prices, allowing African Americans to buy and get credit for purchases that were not available locally, and badly affected the income of local merchants, some of whom sponsored book burnings of the Sears catalogue.
My problem is that I cannot think of as good an example for the type of stuff that evaluators would evaluate. It’s easy enough to think of examples, but not big, interesting ones. For instance, there are STEM programs that did not exist before Sputnik and did not exist for girls until 20 or so years ago. There were always private schools in the US, but not charter schools in their present incarnation. How long ago was it that there were no programs in environmental education, or climate change mitigation efforts? In terms of extinction, think of big state mental hospitals in the US, and specialized hospital wards for AIDS patients.
Links with other types of evaluation
I would do well to make the case that an evolutionary biological perspective has ties to other trends in evaluation. I can think of three: complexity, developmental evaluation, and sustainability. I have the first one pretty well worked out. Not so much the other two.
Examples I’m looking for
I’m looking for examples that make the transition from evaluating a program to evaluating a group of similar programs, which is what an evolutionary perspective would require. My difficulty is finding an example that evaluators would recognize as something they might get paid to do.
As of now I’m pondering two possibilities.
To build on the example of telemedicine, someone might get paid to evaluate a telehealth counseling program for nursing mothers in Australia, i.e. a program that had an identifiable source of funding coming from some small corner of the Ministry of Health. But getting paid to evaluate the overall consequences of having a telehealth infrastructure and set of services in the country? A nice piece of social science research to be sure, but I’m not sure how many of our brethren would see it as an “evaluation”. I have a feeling that Foundations might do this at a program level, but I’m not sure.